Cookies and Browser Storage

In brief

This site uses Google Tag Manager to measure how many people visit it and how well our advertising works (with tools such as Google Analytics and social media pixels). How they are activated depends on the country you are visiting from (see below), and you can always say no. It also stores a few technical markers, none of which contains personal data.

What we always store (technical)

• Age confirmation (local storage, ageGateOk): remembers for a few days that you have already confirmed, so we do not ask you again on every visit.
• Your cookie choice (local storage): remembers whether you accepted or rejected measurement and advertising.
• Counted visit (session storage, visitCounted): prevents your visit from being counted more than once in the same session for the site's visit counter. It is deleted when you close the tab.
• Device excluded from counting (local storage, noVisitCount): used only by the site's team so that it does not count its own maintenance visits.

How measurement and advertising are activated depending on where you are

• If you visit us from the European Union, the United Kingdom, or Switzerland: the tools are loaded only if you click “Accept”. If you reject or do not respond, they are not loaded. “Reject” is as easy as “Accept.”
• If you visit us from Mexico or from any other country: the tools are loaded when you arrive, and we notify you with a visible banner. You can click “No, thanks” at any time: they stop being used and their markers are deleted.

In both cases you can change your choice whenever you like from the “Cookie preferences” link at the bottom of the site.

What the tools are

• Google Tag Manager: manages the tools below; by itself it does not collect data about your browsing.
• Google Analytics: measures visits, page views, traffic source, device type, and approximate location, so we can tell which parts of the site are useful. It may store its own measurement cookies.
• Social media pixels (for example, Meta): allow us to measure and improve our advertising on those networks. They may store cookies and share with the network data such as the pages you visited.

We do not send to these tools the content of your messages or sessions, or your photographs, and they are not used to identify you by name. Each provider processes the data under its own policies, and the data may be transferred to servers outside Mexico.

How long your choice is remembered

We store your choice in your browser for 12 months and then ask you again. You can also delete the stored markers from your browser settings.

Other third-party services

• Google Fonts typefaces: to display the site's lettering, your browser requests it from Google's servers, which receive your IP address.

Links to WhatsApp or social media connect to those services only if you open them.

Changes to this policy

If we change the tools we use, we will say so here and ask for your permission again where appropriate.

More information

How we handle your data: privacy notice. Questions: [email protected].